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Open innovation and start-ups: a model for businesses, opportunities for today’s youth

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Open innovation and start-ups: a model for businesses, opportunities for today’s youth
Sustainability

The importance of gaining transversal expertise on the digital front, and in innovation, to be able to handle marketplace evolution An interview with SMAU’s CEO, Pierantonio Macola

New technologies, which today have reached full maturity, have given entrepreneurs and workers new roles. The world of start-ups, in particular, has provided an engine for change, allowing youth to finally take centre stage.

 

One must pay careful attention to market trends, especially in terms of acquiring transversal competencies on the digital and innovation front»
Pierantonio Macola

According to Pierantonio Macola, the CEO of SMAU, the Italian “model” within the field of start-ups and open innovation is distinctive, and has all the markings of being able to steer the country toward a growth trajectory.

«Italy's start-ups» explains Macola «are, on the one hand, a powerful agent for sparking innovation in existing businesses, and on the other hand, represent an innovative approach to the workplace, one that allows young people to leave academia and disperse into the world of business».

Skills required by the market are not always the ones offered by university programmes. «Therefore» emphasises SMAU’s CEO «one must pay careful attention to market trends, especially in terms of acquiring transversal competencies on the digital and innovation front».

 

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