The “Arena” marketing platform for Cattolica’s agents wins first prize at AIFIn's Financial Innovation Day
“It’s a tool designed to make life easier for our agents”. This is how Cattolica Assicurazioni’s Deputy General Manager, Marco Lamola, summed up the Arena (Assicurare alla REte un Nuovo Approccio - “Providing a new approach to the network”) platform, a project that won first prize in the #Marketing category at the latest edition of AIFIn’s Financial Innovation Day. The judges recognised the effectiveness of the platform dedicated to the agency network of the Verona-based company. “Our goal, which we have stated several times in recent years, was to provide a new approach to the network, establishing tools to facilitate management efficiency, ensuring greater commercial effectiveness,” Mr Lamola recalled during the online award ceremony. Arena – a name that deliberately evokes the quintessential symbol of the city of Verona, where Cattolica was founded – was launched in April 2020, in the middle of lockdown. By the end of June, it had already been fine-tuned at all of the Group’s 830 agencies nationwide. “Agents have an interactive tool to monitor any changes in the customer base, including graphically,” the manager explained. “Arena helps agents at all stages of agency life, including planning, management and monitoring customer portfolios. The aim is to provide insurance solutions that are increasingly adapted to customer protection needs, exploiting the unexpressed insurance potential of every policyholder”.
The Veronese company also won third place at the Financial Innovation Day in the Channels and Customer Experience category for “Distance Selling for the Cattolica Network”.